Strategy & Direction
Clarity at portfolio, platform, and organisational level
We help leaders define direction in environments where choices are interconnected and consequences compound over time. This includes shaping growth strategies that span multiple businesses, markets, and partners.
What We Support
- •Ecosystem and platform strategy
- •Portfolio-level growth and market prioritisation
- •Innovation and investment strategy alignment
- •Strategic positioning across the GCC
- •Board and leadership-level strategic clarity
Our work at this level ensures strategy is not theoretical, but anchored in how ecosystems actually function.
The EightIQ Model
The EightIQ Model is ICANEO's proprietary framework for ecosystem intelligence and execution. It provides leaders with:
- •A clear view of ecosystem maturity
- •A structured sequence from intent to scale
- •Practical guidance across partners, platforms, and governance
- •Ongoing measurement and optimisation
The proprietary ICANEO framework that prevents ecosystem failure through perfect sequencing
How Our Ecosystem Intelligence is Built
ICANEO's insight is built through a structured, repeatable process designed to support confident decision-making.
Define the decision
Clarify the decision, user, and success criteria.
Map the ecosystem
Identify clients, customers, partners, platforms, and value flows.
Gather evidence
Collect market, platform, and operating data.
Apply EightIQ
Diagnose performance across eight ecosystem dimensions.
Benchmark
Compare against relevant ecosystems and patterns.
Design options
Translate insight into clear choices and trade-offs.
Support action
Deliver guidance through diagnostics and playbooks.
Refresh continuously
Update insight as ecosystems evolve.
EightIQ addresses the most common reason ecosystems fail: poor sequencing and unclear value exchange.
Explore the EightIQ Model